Viral Mythology


By Marie D. Jones and Larry Flaxman

Subtitled "How the Truth of the Ancients was Encoded and Passed Down Through Legend, Art, and Architecture"

New Page Books, 2014

ISBN 978-1-60163-295-1



Viral Mythology presents an overview of the various ways that esoteric information and ancient wisdom has been passed down to us.  These days, practically everything is available to us through our favourite search engine, so perhaps it's fair to say that we take rather a lot for granted in terms of access to information, and the belief systems that swirl around received wisdom.  It's a timely reminder to think about how perilous and complex the dissemination of heretical ideas once was during less enlightened times, and to consider how the powers-that-be sought to spread their teachings as widely and assertively as possible.  Both made wide use of myth and legend, and promulgated those ideas through oral tradition, writing, art and monumental design.

I've read several books by the authors now, and there is an established pattern to them.  The first part of the book involves the concentrated accumulation of information from academic and non-academic sources.  A selection of these, each deep and absorbing, is presented in fairly short measure, initially creating the feeling of a university textbook.  This provides the reader with an excellent opportunity to appraise the most up-to-date intellectual arguments in the field of thought that words of encouragement along the way:

"Though all of this can be confusing, the goal is to determine not just how we humans evolved, but how our cultures did as well, and how we learned and acquired information over time, either from our ancestors or from our own novel experiences.  We are not talking just about instinctual behaviors, which are learned as critical to species survival, and then passed on through the genetic line.  We are talking about behaviors and beliefs that have nothing to do with survival, or instinct, yet seem to get passed along in the same mysterious way." (p39)

Naturally, the transmission of information down the line takes the form of leaving an imprint on the culture or environment which guides the next generations.  Art, texts, monuments, and so on.  Then there's the oral tradition route, which is central to the dissemination of mythology, and promulgation of religious doctrine. 

(I read elsewhere that it is only since the invention of the printing press that those in power have been able to control a broad-based top-down dissemination of information, a vitally important change to previous historical periods when horizontal communication was more prevalent.  With our new, digital culture and social networking, we are returning to the pre-printing press method, i.e. communicating and exchanging information peer-to-peer in preference to receiving editorialised news from sources higher up the social pecking order.  This evolution in communication presents problems for our leaders, and how they control - or, at least, how they spin - information.)

The authors explore their interest in comparative mythology, in particular how myths from across the globe might be decoded and better understood.  Many myths find common ground in far-flung cultures, like flood myths:

"Still, there are such amazing comparisons between both myth and religion, and pagan traditions and the religious traditions that came later, and we have to ask whether these common themes, motifs, and symbols were simply borrowed from one time and region by another, or experienced simultaneously or progressively as each culture developed. Maybe even a bit of both." (p92)

From there, the authors explore other myth themes: the dying-and-rising god, Joseph Campbell's Hero's Journey monomyth (which can be seen as a running theme in many modern blockbuster epics of the silver screen).  So far so interesting but, like I said, the book presented me with a now familiar pattern.

It's hard to tell where this book started to drift, but it was probably around about this point.  In keeping with some of their previous outings, the authors could be reasonably accused of information-dumping in the second half.  The book begins to meander across several themes - American folk-lore, anomalous historical artifacts, secret societies, and even arguments about ancient aliens.  All of these themes are of keen interest to their readers, I'm sure, but it was less clear to me what the argument was that they were building with these examples, beyond "things might just be more complicated than you think!" 

"The bottom line is this:  Whether we believe in alien intervention, access to a field of all information, completely natural human innovation, sheer imagination, or some troll named Joe who showed up one day thousands of years ago with a blueprint for the future, no one will ever know how things went down for one reason, and one reason only:  We weren't there." (p209)

This sense of drift might be partly due to the way the authors present their material - in a fairly journalistic, quasi-academic manner.  They seem to take particular pride in remaining non-partisan in any particular debate.  That's fine for print journalism, but lacks conviction when it comes to the presentation of a particular thesis, which I imagine is what a reader might expect from a book such as this.  Personally, I tend to appreciate complexity and an agnostic stance on many issues, so I have some sympathy for the authors' general approach to understanding the world, but I also like to be able to get to grips with a solid argument as well.  I didn't really understand what the thread was that I was supposed to be considering.

I would stab a guess that they perhaps favour some Jungian-style solution to the seemingly viral spread of information across Humanity, or at least a psychological theory that explains why some ideas accord so well with so many people when others go by the wayside.  But I couldn't quite grasp what the authors were really wanting me to take away from the book, particularly as I moved through the extensive zone of commentary at the end.  Which, given the theme of the book, struck me as rather ironic.

Nevertheless, I enjoyed the journey, even if the destination was unclear.  The authors are well read and present their material in an engaging, concise manner.  And if there was more commentary than solutions, then that's perhaps because the answer to the riddle of how some ideas take such a hold on us humans is one that still eludes us.


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Viral Mythology

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Viral Mythology


Book review by Andy Lloyd, 4th May 2014

Books for review can be sent to Andy Lloyd at the author/publisher's own risk.



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